Important Terminology of SEM | SEM terms and definition | SEM terms

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SEM helps to enhance the visibility of a website on a SERP using paid advertisement.

There are various important terminologies of SEM and they are –
PPC/CPC – It is a internet marketing technique which is based on per click technique.

Google AdWords – It is a advertising service by Google for a business to promote ads through display network and search network.

AdCenter – It is service that provides pay per click advertising on both the Bing and Yahoo! search engines. Also known as Bing Ads.

CPA – Cost per action is an online advertising pricing model where the advertiser pays for a specific acquisition.

This video tutorial gives definition and example of above terminologies of SEM.

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Date: October 10, 2017