PPC and CPC in Digital Marketing | Introduction to PPC & CPC | Digital Marketing

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PPC and CPC plays important role in a digital marketing. PPC and CPC stand for pay per click and cost per click respectively.

PPC is also known as CPC. It helps to drive traffic to your website through ads and you pay Google for per click on your ads. Advertising on search engine is a most popular form of PPC/CPC where advertiser advertise ad for potential customers via SERP.

In this video tutorial you will learn more about PPC/ CPC and its example.

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