Similar Web is a site analysis tool which provides analysis report on 9 website metrics:
1-Engagement of user on the website (visits, time on site, page rate and bounce rate)
2-Monthly visits and traffic sources
3-Website ranking (country, worldwide)
4-Top countries referring the website
5-Top 10 referring/destination sites
6-Top 10 organic and paid keywords
7-Top social networks
Similar Web analyzes a website in a similar way as Google Analytics. But in Google Analytics, we can analyze only those websites that we own. Similar Web can be used to analyze any website, even those that we do not own. This is helpful in SEO to analyze the competitor’s website.
This video tutorial explains how we can use Similar Web extension to analyze any website.
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