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http://wscubetech.com/ SEM helps to enhance the visibility of a website on a SERP using paid advertisement. There are various important terminologies of SEM and they are – PPC/CPC – It is a internet marketing technique which is based on per click technique. Google AdWords – It is a advertising service by Google for a business to promote ads through display network and search network. AdCenter – It is service that provides pay per click advertising on both the Bing and Yahoo! search engines. Also known as Bing Ads. CPA - Cost per action is an online advertising pricing model where the advertiser pays for a specific acquisition. This video tutorial