Backlinks, the amount you have, and where you have them from, is one of the most critical and important steps in SEO . This is because all search engines, such as Google, use this as one of their most important factors in determining your sites page rank -authority or search engine ranking . Search engines view these links as good recommendations to your site. To a search engine, the more people recommend your site means that your site must hold useful content for readers, thus it is considered more important when providing relevant results to user searches.
Backlinks are links to your site from another site or page on the internet. Links to your site from other pages within your site are not considered backlinks, these types of links are known as internal links. Backlinks are created when you, a website owner, or blogger writes or creates a link to your homepage or another page on your site from theirs. HTML text links and anchor links supplies a highlighted keyword that the reader can click on, which will take them directly to your site instead of clicking on your actual website address.
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of